Insights

The detail behind each solution

Short, technical write-ups that go deeper than a product page can — most tied directly to a Solution or Technology module.

Capability stopped being the constraint. The question worth answering is what happens when the agent is wrong.

Fluent copy is cheap now. Copy that is still true about the product is the part worth engineering.

Retrieval-augmented generation is a diagram. Here is what it has to do before an assistant is safe to put in front of shoppers.

Shoppers can only filter on what your data says. Most catalogues say less than their owners think.

A recommender that learns once can only rank what already has a track record. Here is the alternative.

A bestseller list is an average. Averages hide the customer standing in front of you.